Doha Festival City.

A complete experiential media transformation. We supplied, installed, and now manage 140+ displays, holographic fans, interactive kiosks, and robotic greeters across the mall — all driven by a single content platform.

▶ SHOWREEL · DOHA FESTIVAL CITY

140k
DISPLAYS DEPLOYED
6
TECHNOLOGIES
12 wks
END-TO-END DELIVERY
3.2M
MONTHLY IMPRESSIONS

What the client needed.

Doha Festival City wanted one accountable partner to modernise the entire visitor media experience — supplied, installed, and managed end to end.

One accountable partner
Turnkey
Unified content platform
1 CMS
Mixed display technologies
6 types
Fixed 12-week timeline
Hard deadline
Interactive wayfinding
Kiosks
Ongoing service & content
Managed
Experiential hero moments
Holographic
Measurable engagement
Reported

A turnkey solution, end to end.

Supply
01

Supply

We specified and supplied six display technologies.

SourcingSpecWarranty
What's included
Install
02

Install

Our engineers mounted, networked, and commissioned every unit.

MountingNetworkingCommissioning
What's included
Manage
03

Manage

A single content platform runs the entire estate.

CMSSchedulingService
What's included

Engineered to run, and keep running.

System & network

Network uptime 99%
Units on PoE 72%
4K-capable displays 86%

Content & control

Remotely managed 100%
Day-parted content 64%
Live-data feeds 38%

Delivered in twelve weeks.

01

Discovery & design

02

Supply & staging

03

Installation

04

Content & handover

The value we delivered.

ENGAGEMENT
+42%
average dwell time

Visitors stay longer

Interactive zones lifted average dwell time.

MeasuredPost-launch
REACH
3.2M
monthly impressions

A new media channel

The display network now delivers millions of impressions.

MonthlyAudited
EFFICIENCY
1
platform runs it all

Managed centrally

One CMS replaced fragmented signage.

24/7Remote
CLIENT VERDICT
"One brief. The whole thing delivered."
Futad handled supply, installation, content, and management from a single brief. Our visitor experience has never looked better — and it all runs from one place. — Operations Director, Doha Festival City
140+ units, one partner
Delivered in 12 weeks
Now fully managed

The project, delivered.

Real outputs from Doha Festival City — transparent displays, holographic fans, interactive kiosks, and robotic greeters, installed and live.

01 / ENTRANCE

Grand Entrance

Transparent display wall

Central Atrium
02 / ATRIUM

Central Atrium

Holographic fan array

Concourse
03 / WAYFIND

Concourse

Interactive wayfinding kiosk

Retail Mall
04 / RETAIL

Retail Mall

Digital signage network

05 / GREETER

Guest Services

Robotic greeter

Dining Quarter
06 / DINING

Dining Quarter

E-ink directory boards

07 / CONTROL

Back of House

Central CMS control room

TECHNOLOGIES DEPLOYED
Transparent Holographic Signage Kiosks E-ink Robotics

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