For the first time ever, Qatar hosted the Formula 1 Grand Prix; the worldwide known motor racing championship for Formula One cars. Held at Losail International Circuit, F1 Grand Prix was one of the major events that happened in Qatar in the year 2021. It featured Qatar’s
incredible way of organizing and hosting sporting events. As the Title Sponsor, Ooredoo Group has supported the QMMF (Qatar Motor and Motorcycle Federation) in bringing the F1 race for the first time to Qatar. Ooredoo has always supported major sporting events, in line with its corporate social responsibility strategy.
As a service-provider for Ooredoo, Futad Advertising was present in the event, we provided our unique services to support Ooredoo’s presence at its booths. With the creativity of our team, we decided to provide our client Ooredoo with 5 services/ activations, matching the concept and the vibes of this special event. Our screens, cameras, equipment, assistants, and team members were all present at the event to ensure great outcomes and customer satisfaction.

180 Photo Booth
As one of the trendiest ways to capture moments and entertain fans, our 180 Photo Booth was a part of Futad’s participation at Ooredoo’s booths. Instead of presenting a traditional photo booth with still photos, our 180 Photo Booth at F1 provided fans with a new way to save memories, by enabling them to take “boomerang” videos. With Ooredoo’s customized filters and props, fans were happy to get their digital photos sent to their emails or devices to save them.

Virtual Sound
The set of interactive screens, speakers, and innovative vests lets people experience the loud sounds of race car engines. By visiting Ooredoo’s booth and using our digital technology, visitors enjoyed the vroom and vibration of race cars, as they were similar to the
sounds and vibrations of the F1’s.

360 Photo Booth
Another way of capturing and saving memories. We built a 360 Photo Booth and designed it specially for Ooredoo, as a giant helmet! A special design of black and red helmet, with Ooredoo’s logo, and of course one of our LED screens representing the shield of the helmet
and displaying fans videos. With a camera rotating around fans, and capturing a video in a 360 degree, fans received videos of them having fun, and saved memories as playable videos.

Car Race Playstation
We believe in making people experience things themselves, instead of allowing them only to watch! So we provided F1 fans with car racing Playstation games, F-GT racing car seats, and driving wheels. Our visitors enjoyed the experience of car racing.