Projects / Riyadh, Saudi Arabia
CASE STUDY EXPERIENTIAL × INTEGRATED BUILD

Doha Bank — GCAT 2025

Doha Bank at GCAT 2025 Create a technology-driven exhibition environment that strengthens Doha Bank's regional presence while showcasing innovation, connectivity, and customer-focused financial solutions through immersive engagement.

CLIENT Doha Bank
DATE February 2025
LOCATION Riyadh, Saudi Arabia
SERVICES Booth Design · Interactive Experiences · Digital Engagement · Content Integration
Reimagining Financial Engagement Through Technology
(01) THE BRIEF

Doha Bank at GCAT 2025 Create a technology-driven exhibition environment that strengthens Doha Bank's regional presence while showcasing innovation, connectivity, and customer-focused financial solutions through immersive engagement.

THE CHALLENGE
The experience needed to communicate complex financial offerings in a highly competitive exhibition environment while attracting visitors, encouraging interaction, and reinforcing Doha Bank's position as a forward-thinking institution.
THE SOLUTION
FUTAD delivered a premium interactive environment featuring NFC-enabled engagement systems, digital experience zones, integrated content platforms, and live demonstration spaces designed to maximize visitor participation.
THE IMPACT
The project strengthened Doha Bank's international visibility, increased visitor engagement, and created a compelling platform for meaningful conversations around innovation, technology, and modern banking services.

6,500+ Visitors Engaged
2,200+ NFC Interactions
3,000+ Product Engagement
(02) PHOTOS

Inside the build.

(03) VIDEO

Watch it come alive.

CLIP - 01
Build timelapse
CLIP - 02
Interactive walls
CLIP - 03
Holographic reveal
CLIP - 04
Clip 4
CLIP - 05
Clip 5
CLIP - 06
Clip 6