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AL ARAB TV

FUTAD featured by Al Arab TV at Project Qatar 2025 for immersive technology and experiential media.

FUTAD was featured by Al Arab TV during Project Qatar 2025, where the company showcased and discussed the growing role of immersive technology and experiential media.

Project Qatar 2025 took place from 26–29 May 2025 at the Doha Exhibition and Convention Center, bringing together local and international companies under the theme of innovation and sustainability. During the event, FUTAD Co-Founder Mr. Mirsab Al Rehman spoke about the future of immersive experiences and how technologies such as AI, XR, interactive displays, real-time content and experiential systems are transforming traditional exhibitions and physical spaces.

The Al Arab TV coverage provided an opportunity to present FUTAD’s wider vision: using emerging technology not simply as a visual feature, but as a tool for creating meaningful interaction between brands, environments and audiences. FUTAD’s presence at Project Qatar also demonstrated how experiential technology can support industries beyond entertainment, including exhibitions, corporate communication, visitor engagement, smart environments and future-facing brand experiences.

WRITTEN BY

Futad Editorial Team

Stories and perspectives from the team designing and engineering immersive brand experiences across Qatar and beyond.