Doha Festival City.

A complete experiential media transformation. We supplied, installed, and now manage 140+ displays, holographic fans, interactive kiosks, and robotic greeters across the mall — all driven by a single content platform.

▶ SHOWREEL · DOHA FESTIVAL CITY

+
140k
DISPLAYS DEPLOYED
6
TECHNOLOGIES
12 wks
END-TO-END DELIVERY
3.2M
MONTHLY IMPRESSIONS

What the client needed.

Doha Festival City wanted one accountable partner to modernise the entire visitor media experience — supplied, installed, and managed end to end.

One accountable partner
Turnkey
Unified content platform
1 CMS
Mixed display technologies
6 types
Fixed 12-week timeline
Hard deadline
Interactive wayfinding
Kiosks
Ongoing service & content
Managed
Experiential hero moments
Holographic
Measurable engagement
Reported

A turnkey solution, end to end.

Supply
01

Supply

We specified and supplied six display technologies.

SourcingSpecWarranty
What's included →
Install
02

Install

Our engineers mounted, networked, and commissioned every unit.

MountingNetworkingCommissioning
What's included →
Manage
03

Manage

A single content platform runs the entire estate.

CMSSchedulingService
What's included →

Engineered to run, and keep running.

System & network

Network uptime 99%
Units on PoE 72%
4K-capable displays 86%

Content & control

Remotely managed 100%
Day-parted content 64%
Live-data feeds 38%

Delivered in twelve weeks.

01

Discovery & design

02

Supply & staging

03

Installation

04

Content & handover

The value we delivered.

ENGAGEMENT
+42%
average dwell time

Visitors stay longer

Interactive zones lifted average dwell time.

MeasuredPost-launch
REACH
3.2M
monthly impressions

A new media channel

The display network now delivers millions of impressions.

MonthlyAudited
EFFICIENCY
1
platform runs it all

Managed centrally

One CMS replaced fragmented signage.

24/7Remote
CLIENT VERDICT
"One brief. The whole thing delivered."
Futad handled supply, installation, content, and management from a single brief. Our visitor experience has never looked better — and it all runs from one place. — Operations Director, Doha Festival City
140+ units, one partner
Delivered in 12 weeks
Now fully managed

The project, delivered.

Real outputs from Doha Festival City — transparent displays, holographic fans, interactive kiosks, and robotic greeters, installed and live.

Grand Entrance
01 / ENTRANCE

Grand Entrance

Transparent display wall

Central Atrium
02 / ATRIUM

Central Atrium

Holographic fan array

Concourse
03 / WAYFIND

Concourse

Interactive wayfinding kiosk

Retail Mall
04 / RETAIL

Retail Mall

Digital signage network

Guest Services
05 / GREETER

Guest Services

Robotic greeter

Dining Quarter
06 / DINING

Dining Quarter

E-ink directory boards

Back of House
07 / CONTROL

Back of House

Central CMS control room

TECHNOLOGIES DEPLOYED
Transparent Holographic Signage Kiosks E-ink Robotics

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